about YAGA

YAGA is the fastest growing sell & buy app for preloved fashion in South Africa. Yaga launched a pilot in Tallinn, Estonia and expanded to South Africa early 2020 where Yaga shortly became the number one choice for South Africans for selling their preloved fashion pieces online. With close to 100k monthly transactions and more than 1.5 million items on sale, we have been growing more than 2.4x from the beginning of 2022 only and don’t plan on stopping anytime soon. Early 2022 we expanded to India and Kenya to gather early learnings from these emerging markets with vast potential for growth.

Our mission is to make the fashion industry more sustainable by providing a scam-free and convenient online platform for selling and buying preloved fashion.

We have recently closed an investment round of €2.2m to scale up South Africa, continue on our growth trajectory and expand the team from 14 to 30.

Reporting to Marketing Lead, you will be responsible for sourcing, profiling, signing off and managing Influencer partnerships / agency in South Africa, Kenya & India.

You will be responsible for developing and executing Yaga’s Influencer strategy in a cohesive way to achieve our marketing goals across Instagram, Youtube, Facebook and others. As the Influencer Manager, we expect you to be up-to-date with the latest social media trends & platforms and react proactively to different global or local movements. You’ll own the process from top to bottom including communicating with influencers, tracking social posts and analyzing results. For this reason, we are looking for someone who possesses a combination of skills – you’re both deeply embedded in pop culture, but also extremely organized, results-driven and hungry to have a direct impact on our growth.

Responsibilities

• Plan and implement Influencer marketing strategy to align with marketing goals in all three markets

• Own all influencer outreach & communications - from initial pitch and price negotiations to reporting

• Monitor participating influencer’s accounts to ensure follow through, source/tag, and track influencer performance across identified KPIs

Requirements

• Excellent communication and relationship management skills, customer-facing experience a plus

• A tenacious, charismatic and creative thinker with the ability to get your foot in the door without being offensive or annoying

• Basic understanding of analytics, link tracking, social listening and influencer engagement

• Strong attention to detail and high organizational and project management skills

• Hands on experience in Influencer management

• 1-3 years of experience in marketing is a strong plus

You are

• A creative mind with an interest in fashion and social media

• Second hand lover who believes that fashion can be as trendy on the second time around as in the first time

• Self-disciplined and an independent worker but also a good team player

• Ready to constantly bring new ideas to the table and execute them

• Enthusiastic about life and the possibilities with Yaga :)

We offer

• Growth experience at the fastest-growing preloved fashion marketplace in South Africa

• Work with a mission-driven and motivated team

• Culture of freedom & responsibility

• Flexibility in working hours and locations

• Top market level salary and stock options

• Top tools and technologies to get the job done

• Opportunity to form Yaga’s brand image across social media

• Please note that this is a full-time (remote) position

Your CV & portfolio ➣ apply@yaga.co.za

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