Who we’re looking for

We are looking for a dynamic Vice President (VP) of Growth Marketing to lead our go-to-market strategy and accelerate our journey towards becoming the top choice for buying and selling secondhand fashion in Africa.

VP of Growth Marketing is responsible for overseeing all aspects of a company's growth & marketing strategy, starting with the primary focus on the top of funnel new customer acquisition, but also retention, revenue, and profit growth. Your main goal is to find creative solutions that help us get more customers (listers & buyers) and retain existing ones. You will be scaling current online and offline channels and generating new opportunities to grow Yaga in South Africa and other target markets. You will speed up the network effect and constantly look for growth opportunities with your team.

Our ideal candidate has a solid Marketing/Growth background, ideally from a consumer app/marketplace, and hands-on experience managing a variety of growth initiatives and marketing campaigns. Scaling a business in Africa and MENA region would make you a true fit. You will play a significant role shaping the company’s strategic goals and ensure that the Growth Marketing team’s activities contribute to our company’s long-term success.

Reporting directly to the CEO, you will join the leadership team with the VP of Product and CFO. You will lead the Growth Marketing team plus external media agencies with the ambition to increase the team further as we grow. You will build and lead the Growth Marketing organization including Brand, Marketing design, Performance marketing & Lifecycle marketing.

If you aim to make an impact in an early growth-phase organization and are eager to roll up your sleeves to explore possibilities, you have found the right opportunity.

Responsibilities

• Develop and implement comprehensive growth marketing strategies to drive customer acquisition, retention, and revenue growth.

• Lead a team of marketing professionals and external agencies towards executing successful campaigns and initiatives.

• Analyze data and KPIs to optimize marketing strategies and measure the impact of activities.

• Drive customer acquisition through diverse channels and optimize conversion rates for maximum impact.

• Enhance brand awareness through innovative campaigns and branding initiatives.

• Ensure alignment of marketing strategies with overall business goals and collaborate with cross-functional teams for synergy.

• Keep abreast of industry trends and identify new growth opportunities to stay ahead in the competitive landscape.

Requirements

• Proven work experience as a VP of Growth, Marketing Director or other senior role.

• Extensive marketing experience with a focus on strategic planning and execution.

• Expertise in growth marketing, particularly in C2C marketplace or consumer app settings.

• Proven work experience in scaling a business in Africa and/or MENA region.

• Proven leadership skills with a track record of team management and cross-functional collaboration.

• Strong data analysis abilities to make informed decisions and optimize strategies.

• Strategic mindset with a results-driven approach to achieving business growth.

• Up-to-date industry knowledge and excellent communication skills for effective collaboration.

What we offer

• Opportunity to define the future of Yaga as a key member of the leadership team and have a real impact at a global growth company

• Growth experience at the fastest-growing secondhand fashion marketplace in South Africa and beyond

• Competitive compensation package, including salary and stock options (we want everybody to feel engaged and share the fruits of our collective effort)

• Opportunity to work with mission-driven and motivated global team

• Flexible working hours and remote working options

  • HQ in Tallinn, Estonia, co-working space in Johannesburg, South Africa

• Regular team events like summer event, co-working days outside the office, team brunch each month etc

• Tools of your choice to get the job done

Who we are

Our team is made up of talented individuals from Tallinn, Frankfurt and Johannesburg, all united by the mission to create a more sustainable future for fashion and the exciting business opportunity of developing a product that positively impacts millions of lives. Yaga is a versatile product that caters to a global audience. By selling items you no longer need, you can declutter your closet, earn money, help buyers save money, strengthen community bonds, and contribute to environmental sustainability. It's truly a win-win-win scenario!

Our office

Our dynamic work environment embraces the flexibility of remote work while also celebrating the power of collaboration in our stylish loft office located in the vibrant Põhja-Tallinn, Estonia. Imagine starting your day with a freshly brewed cup of coffee from our professional barista machine, surrounded by lush greenery, high ceilings, and industrial chic decor. Join us!

Want to hear more?

Contact aune@yaga.ee, send your Linkedin profile and join our team 🚀