The most important thing after uploading your first items is not to start "waiting" for the right people to stumble across your shop. Instead you should start marketing your listings like a pro. Follow these simple steps and your first sales should be on their way!
A good listing
Is the basis for everything. Take pictures of items that are clean, ironed, fit the picture in full and have sufficient lighting. It’s best to have you wearing the item and but can also be laid out beautifully. Read more about how to create a good listing here.
The description
Should include at least the following information: name of the product (e.g a skirt/trousers), size, condition (brand new/used); preferably the brand's name, colour or any other characteristics. Yaga's search results are based on the keywords entered in items description, so the more information the better your chances at getting traffic!
Post an Instagram Story of your shop!
Take some photos or make a video of the items you're selling and design a Story. Be consistent and keep doing this every time you add any new items. Invest time in taking nice pictures, use different filters and find a style that works for you. This is what bloggers and brands do and your shop should be no exception! :) PS! Make sure to tag @yagasouthafrica - we will share our favourites on Yaga's official IG account.
Add your Yaga shop link to your Instagram/Facebook profile
Did you know that everyone can add one clickable link to their IG profile (under Website)? This way people can easily find your listings and start shopping without having to open their browser and typing an address. In Facebook you can add this to your "About" section.
Create a social media post
Whether you're more into Facebook or Instagram, create a post that will stay on your profile for longer than 24 hours (like a Story). Choose your best item and post the listing with a direct link to it!
Share your listings to various buy and sell groups on Facebook
Yaga has a special "Share" button that allows you to easily share the whole shop or specific items to different groups. Keep in mind that there are buy & sell groups for different categories, such as children's clothes, furniture, electronics etc - choose the one that fits your item the best!
Putting time and effort into creating attractive listings really is worth it - it reflects in your sales and you could make it to Yaga’s front page under “Editors’ Picks” :)
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