Pinch us! We can’t wait for this one. The dynamic mother-daughter design duo, Me&B, is all set to launch their exclusive shop on Yaga!
You might already be familiar with Me&B and their iconic style – their vibrant, eye-catching designs that have captured hearts all around. But they're taking things up a notch. They're bringing their incredible production samples to Yaga, ensuring that you can now own a piece of their fashion, all while closing the fashion loop. Introducing the exciting initiative: Me&nt To B (pronounced “meant to be”).
The visionary team at Me&B witnessed how waste could amass in the retail production process, from overruns to fabric scraps and exclusive design samples from seasonal collections. But they refused to simply stand idly by. Instead, they made it their mission to come up with a more sustainable solution. By repurposing leftover stock, they turn what the fashion industry would have traditionally discarded in landfills, into never-before-seen, one-off designs.
“they turn what the fashion industry would have traditionally discarded in landfills, into never-before-seen, one-off designs.”
The Me&nt To B x Yaga shop will officially launch on the 26th of October, featuring an array of styles. From everyday cozy loungewear to easy breezy summer dresses, there’s something for everyone. When shopping Me&nt To B, you're not just adding on-trend, size-inclusive staples to your wardrobe; you're also supporting the Cape Town factory and CMT industry.
The Yaga and Me&nt To B partnership is another example of how a passion for sustainability can turn into profit. We applaud the dedication of Me&B in crafting a fresh narrative in the world of fashion – one that we wholeheartedly support, by providing them with a secure platform and access to buyers who are equally as obsessed as we are about this powerhouse brand.
“The Yaga and Me&nt To B partnership is another example of how a passion for sustainability can turn into profit.”
Make sure you don’t miss out on one of the most exciting shop launches of the year! Here’s what you need to do – download the Yaga app, like the Me&nt To B shop and follow us on Instagram to make sure that you get the notification as soon as they go live. Here's to the collective effort of Me&B, Yaga, and, most importantly, YOU, in contributing to a brighter and more sustainable South Africa!